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Sultan bin Ahmed Al Qasimi approves the issuance of the “Media Guidelines for the Government of Sharjah” guide for the development of the sector

During the Sharjah Media Council meeting

The guide ensures the integration of media work between media and government institutions.

Sheikh Sultan bin Ahmed Al Qasimi, Chairman of the Sharjah Media Council, approved the issuance of the “Media Guidelines for the Government of Sharjah” guide to constitute a comprehensive reference for media work in all its specializations and channels for workers in the media and communication departments of the Sharjah government. It comes as a development of the media system in the Emirate to ensure the existence of integration in media work between institutions, government and media.

This came during a meeting of the Sharjah Media Council, chaired by Sheikh Sultan bin Ahmed Al Qasimi, which was held yesterday, Wednesday, at the headquarters of Al Wusta TV in Al Dhaid.

The meeting was attended by members of the Council: His Excellency Dr. Khaled Omar Al Midfa, Chairman of Sharjah Media City (Shams), His Excellency Mohamed Hassan Khalaf, Director General of the Sharjah Radio and Television Authority, His Excellency Tariq Saeed Allay, Director of the Sharjah Government Media Office, and His Excellency Hassan Yaqoub Al Mansouri, Secretary General of the Sharjah Media Council.

The reference “Media Guidelines for the Emirate of Sharjah” includes various guides related to media reputation, dealing with media crises, community media guides, responsibilities and roles of media stakeholders, and guides targeting digital media, photography, video, marketing, and media monitoring.

Sheikh Sultan bin Ahmed Al Qasimi stressed the importance of creating responsible media content based on societal values, in a way that contributes to protecting identity and heritage and promoting culture, according to the directives of His Highness Sheikh Dr. Sultan bin Muhammad Al Qasimi, Member of the Supreme Council and Ruler of Sharjah.

The Chairman of the Sharjah Media Council said that the Council continues its programs to consolidate the values of media work, and  keep abreast of developments in a manner that simulates the achievements of the Emirate of Sharjah and complements the efforts of the United Arab Emirates to develop the sector, stressing the Council’s keenness to strengthen cooperation and integration relations between the government sector and various media institutions.

The Chairman of the Sharjah Media Council appreciated the efforts of “Al Wusta Channel from Al Dhaid” in transmitting the heritage and culture of the central region in the Emirate of Sharjah and preserving the original values of its people, pointing to the channel’s role in protecting the popular heritage and introducing the details of the lives of the people of the central region and their heritage treasures.

Sheikh Sultan bin Ahmed Al Qasimi was briefed on the results of the first quarter of the Council and its affiliated institutions. The most important projects of this year were discussed, including the adoption of the strategy of the Sharjah Media Council, which is in line with the strategy of its affiliated institutions, as a specialized committee was formed, composed of the members of the employees of the three institutions who have experience and competence in this field.

The members of the Sharjah Media Council reviewed the upcoming work plans and the most prominent events that are being organized, taking into account global conditions and developments, and affirming commitment to the decisions issued by the Executive Council of the Emirate of Sharjah. The readiness of the media institutions affiliated with the Council to receive the holy month of Ramadan was discussed.

During the meeting, Dr. Khaled Omar Al-Midfa discussed the report of the Film Committee, specialized in providing content to filmmakers around the world, indicating that the committee is working to promote the Emirate as an important destination for cinematography and filmmaking, as more than 300 locations were filmed in Sharjah within the first phase and a comprehensive database was established on many locations in Sharjah.

The city has worked on a website that includes information, data, photos, and videos to facilitate the selection of filming locations for all local and international companies.

His Excellency Mohamed Hassan Khalaf, Director General of the Sharjah Radio and Television Authority, reviewed the radio and television programs of the Sharjah Radio and Television Authority, which are scheduled to be shown during the holy month of Ramadan, and highlighted the institution’s plans and future projects.

For his part, His Excellency Tariq Saeed Allay reviewed the plans and programs of the Sharjah Government Media Office and the developments of the Ramadan Majlis event, which the office organizes annually, indicating that it will have a new look that is compatible with developments and a diverse content that enriches Ramadan evenings with useful and valuable information.

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