This comes within the framework of the project to update the strategies of the media entities to enhance integration and cooperation within a unified vision emanating from the vision of His Highness Sheikh Dr. Sultan bin Mohammed Al Qasimi, Supreme Council Member and Ruler of Sharjah.
Ambitious media journey
In a speech he delivered at the ceremony, His Highness the Chairman of the Sharjah Media Council addressed the leaders and officials of the media entities in the Emirate, saying, “Today, we stand on the threshold of a new phase in our ambitious media journey, a phase that reflects Sharjah’s cultural identity with a promising future vision. We did not expect the extent of the achievements until we saw the outcomes, and here are the numbers speaking to reflect the extent of the effort and work you have put in.”
An enlightened vision that charts the path for us towards the future
His Highness added: “What distinguishes this phase is that the strategy was not just a plan that was developed behind closed doors, but rather it was the result of joint work with our strategic partners, who are the employees of our institutions, who formed the cornerstone of the journey of media excellence. We have said time and again that excellence is a decision, and the beginning of excellence is the existence of a clear strategy that supports the development of the media sector. This strategy is not just a document, but rather an enlightened vision that charts the path for us towards the future.”
Role of authorities in facing media challenges
His Highness the Chairman of the Sharjah Media Council touched on the role of the authorities in facing the media challenges in the Emirate, saying: “There are many challenges facing us in the media sector, and our role today is to enhance integration in media work by anticipating the future and identifying the challenges that we may face in light of the ongoing changes. I present to you the media challenges that require facing a changing future with confidence, efficiency and flexibility.”
Challenges facing media institutions
His Highness reviewed the challenges facing media institutions, starting with “foreseeing the future of media dealing with crises” to ensure a rapid and effective response to various challenges. The second challenge is “attracting investors in the media field and diversifying sources of income” to support the sustainability of media initiatives. The third challenge is “integration between media institutions in implementing projects” to benefit from available resources to achieve maximum effectiveness. The fourth challenge is “media innovation and digital transformation” to enhance the position in the evolving media landscape.
A fundamental pillar for achieving institutional goals
His Highness the Chairman of the Sharjah Media Council concluded his speech by stressing that strategic work is not an intellectual luxury, but rather a fundamental pillar for achieving institutional goals. His Highness called on leaders and teams to work together to make the strategy a tangible reality, not just ink on paper, and to be a guide and mentor in the institutions’ journey towards achieving institutional excellence. His Highness stressed the importance of these efforts in providing distinguished media content that reflects the Emirate’s vision, and His Highness pointed out that these plans will contribute to strengthening Sharjah’s position as a leading media platform. His Highness thanked everyone who worked on formulating the strategy, wishing everyone success towards excellence and leadership.
Efforts to update the strategy of the media entities
The launch ceremony, which was held at Al Jawaher Reception and Convention Centre, began with the UAE national anthem. His Highness and the attendees watched a video clip that covered the efforts made in the project to update the strategy of the media entities under the Sharjah Media Council.
Sharjah’s commitment to building responsible media
Hessa Abdullah Al Hammadi, Assistant Secretary-General of the Sharjah Media Council, delivered an opening speech in which she praised the ambitious thinking and vision that contributed to unifying the efforts of the media entities in the Emirate of Sharjah, stressing that the launch of the media strategy represents a new step and Sharjah’s commitment to building responsible media that reflects the Emirati identity, inspires society and addresses the world with a renewed, modern vision.
