Sultan Bin Ahmed Al Qasimi Visits The Korean Mbc

Sheikh Sultan bin Ahmed learned about the work mechanism followed in the studios and the procedures that regulate the succession of programmes, and providing all the needs of those working to prepare and present television programmes.

His Highness also saw many of the technologies that characterise the studios, including high-specification screens, self-propelled filming equipment, and others.

MBC, which was established in 1961 AD, is a national network that includes more than 15 television channels and 10 radio stations with diverse specialisations that combine news, entertainment, drama, sports, economics, and others. It also plays an important role in transmitting local and international events.  Using modern methods and technologies, such as artificial intelligence and virtual reality, MBC was able to reach a global reach across modern platforms.

During his visit, Sheikh Sultan bin Ahmed bin Sultan Al Qasimi was accompanied by Dr. Khaled Omar Al Midfa, Chairman of Sharjah Media City “Shams”, Tariq Saeed Allay, Director General of the Sharjah Government Media Bureau, Hassan Yaqoub Al Mansouri, Secretary General of the Sharjah Media Council, and Rashid Abdullah Al Aoubad, Director of Sharjah Media City “Shams”, Salem Ali Al Ghaithi, Director of Sharjah Broadcasting Authority (SBA).