{"id":1345,"date":"2026-03-22T06:16:08","date_gmt":"2026-03-22T06:16:08","guid":{"rendered":"https:\/\/smc.edirectstaging.uk\/?page_id=1345"},"modified":"2026-05-07T06:08:47","modified_gmt":"2026-05-07T06:08:47","slug":"the-strategy","status":"publish","type":"page","link":"https:\/\/smc.ae\/en\/the-strategy\/","title":{"rendered":"The Strategy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1345\" class=\"elementor elementor-1345\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-3fd6165 elementor-section-height-min-height elementor-section-items-bottom service-ban-sec wid strat-ban elementor-section-boxed elementor-section-height-default\" data-id=\"3fd6165\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bca3b71 sbs-col\" data-id=\"bca3b71\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60c1ae2 sbs-breadcrumb elementor-widget elementor-widget-eael-breadcrumbs\" data-id=\"60c1ae2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"eael-breadcrumbs\">\n\t\t\t<div class=\"eael-breadcrumbs__content\"><a href=\"https:\/\/smc.ae\/en\/\">Home<\/a> <span class=\"eael-breadcrumb-separator\">\/<\/span> <span class = \"eael-current\">Page<\/span><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-4c114c0 strat-inn elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4c114c0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-0786bd7 strat-col\" data-id=\"0786bd7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a7a3131 elementor-position-right strat-box animated-slow elementor-vertical-align-top elementor-invisible elementor-widget elementor-widget-image-box\" data-id=\"a7a3131\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"42\" height=\"31\" src=\"https:\/\/smc.ae\/wp-content\/uploads\/2026\/03\/Group-373110.png\" class=\"attachment-full size-full wp-image-1365\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Vision<\/h3><p class=\"elementor-image-box-description\">A Responsible Media for an Informed Society.\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-810f122 elementor-position-right strat-box animated-slow elementor-vertical-align-top elementor-invisible elementor-widget elementor-widget-image-box\" data-id=\"810f122\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:20}\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"42\" height=\"31\" src=\"https:\/\/smc.ae\/wp-content\/uploads\/2026\/03\/Group-373110-1.png\" class=\"attachment-full size-full wp-image-1366\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Mission<\/h3><p class=\"elementor-image-box-description\">Regulating the media sector, delivering innovative services, managing performance &amp; policies, &amp; building partnerships to enhance Sharjah\u2019s local &amp; international standing.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61dfe6f elementor-position-right strat-box animated-slow elementor-vertical-align-top elementor-invisible elementor-widget elementor-widget-image-box\" data-id=\"61dfe6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:40}\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"42\" height=\"31\" src=\"https:\/\/smc.ae\/wp-content\/uploads\/2026\/03\/Group-373110-2.png\" class=\"attachment-full size-full wp-image-1367\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Values<\/h3><p class=\"elementor-image-box-description\">Creativity &amp; Excellence, National Identity, Collaborative Work, Agility, Social Responsibility.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-5cf5c99 council-sec wid elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5cf5c99\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0050f5e council-col1\" data-id=\"0050f5e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e8d4960 council-title animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"e8d4960\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Council\nGoals<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-917c4b6 council-col2\" data-id=\"917c4b6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5434de4 council-box animated-slow elementor-position-top elementor-invisible elementor-widget elementor-widget-image-box\" data-id=\"5434de4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"35\" height=\"36\" src=\"https:\/\/smc.ae\/wp-content\/uploads\/2026\/03\/Group-373111.png\" class=\"attachment-full size-full wp-image-1368\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Organize &amp; enhance the effectiveness of the Council\u2019s meetings<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-465eeca council-box animated-slow elementor-position-top elementor-invisible elementor-widget elementor-widget-image-box\" data-id=\"465eeca\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:20}\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"35\" height=\"36\" src=\"https:\/\/smc.ae\/wp-content\/uploads\/2026\/03\/Group-373111-1.png\" class=\"attachment-full size-full wp-image-1369\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Enhancing Customer Experience<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63953a8 council-box animated-slow elementor-position-top elementor-invisible elementor-widget elementor-widget-image-box\" data-id=\"63953a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:40}\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"35\" height=\"36\" src=\"https:\/\/smc.ae\/wp-content\/uploads\/2026\/03\/Group-373111-2.png\" class=\"attachment-full size-full wp-image-1370\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Enhancing the Regulatory &amp; Supervisory Framework<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e970354 council-box animated-slow elementor-position-top elementor-invisible elementor-widget elementor-widget-image-box\" data-id=\"e970354\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:60}\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"35\" height=\"36\" src=\"https:\/\/smc.ae\/wp-content\/uploads\/2026\/03\/Group-373111-3.png\" class=\"attachment-full size-full wp-image-1371\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Activating &amp; Expanding Local &amp; International Partnerships<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef5743d council-box animated-slow elementor-position-top elementor-invisible elementor-widget elementor-widget-image-box\" data-id=\"ef5743d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:80}\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"35\" height=\"36\" src=\"https:\/\/smc.ae\/wp-content\/uploads\/2026\/03\/Group-373111-4.png\" class=\"attachment-full size-full wp-image-1372\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Strengthening Institutional Excellence through Digital Transformation, Governance, Corporate Identity, &amp; Effective Collaboration<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Home \/ Page Vision A Responsible Media for an Informed Society. Mission Regulating the media sector, delivering innovative services, managing performance &amp; policies, &amp; building partnerships to enhance Sharjah\u2019s local &amp; international standing. Values Creativity &amp; Excellence, National Identity, Collaborative Work, Agility, Social Responsibility. Council Goals Organize &amp; enhance the effectiveness of the Council\u2019s meetings [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-1345","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/smc.ae\/en\/wp-json\/wp\/v2\/pages\/1345","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smc.ae\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/smc.ae\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/smc.ae\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/smc.ae\/en\/wp-json\/wp\/v2\/comments?post=1345"}],"version-history":[{"count":38,"href":"https:\/\/smc.ae\/en\/wp-json\/wp\/v2\/pages\/1345\/revisions"}],"predecessor-version":[{"id":5197,"href":"https:\/\/smc.ae\/en\/wp-json\/wp\/v2\/pages\/1345\/revisions\/5197"}],"wp:attachment":[{"href":"https:\/\/smc.ae\/en\/wp-json\/wp\/v2\/media?parent=1345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}